stickmanMoney is especially tight for the typical Small Business owner, and it can be tighter for artists and designers.

 

Since art and design can often be seen as a budgetary “extra”, the artist or designer may find it harder than ever to earn an any type of income from their talent.

 

 

 

But this current economy provides more time to focus on existing customers and time to explore innovative ways to improve your creative business.

 

Here are a few top strategies that work. They are basic, yet effective:

 

 

1. CONNECT WITH CURRENT CUSTOMERS:

Your number one priority should be to stay close to those that do business with you now or have in the recent past. Research shows us two key things in this area:

  • Loyal customers buy more and are likely to buy from you again.
  • Gaining a new customer cost 5 times more than retaining a current one.

New business is always important, but increasing customer loyalty drives long-term profitability. (more…)

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