stickmanMoney is especially tight for the typical Small Business owner, and it can be tighter for artists and designers.

 

Since art and design can often be seen as a budgetary “extra”, the artist or designer may find it harder than ever to earn an any type of income from their talent.

 

 

 

But this current economy provides more time to focus on existing customers and time to explore innovative ways to improve your creative business.

 

Here are a few top strategies that work. They are basic, yet effective:

 

 

1. CONNECT WITH CURRENT CUSTOMERS:

Your number one priority should be to stay close to those that do business with you now or have in the recent past. Research shows us two key things in this area:

  • Loyal customers buy more and are likely to buy from you again.
  • Gaining a new customer cost 5 times more than retaining a current one.

New business is always important, but increasing customer loyalty drives long-term profitability. (more…)

Whether you’re an illustrator, comics creator, graphic designer, freelancer or painter; getting more customers and building (or even starting) your art business can be a challenge.

Big business makes it a common practice to guide their profitability based on steps taken from a written plan, but neither artists nor other entrepreneurs have a written roadmap to guide their success.

I’ve linked to a resource I use with my small business clients that you can print to help you get started in selling more and going to the next level with your Art or Design. Go here>>

Graphic Artist Salaries
By Jimmy Sturo

starving-artist-logo.jpgArtists are considered to be poorly paid, but with the turnaround in the media and the explosion of dotcom companies, graphic artists are fast becoming hot commodities and are earning big money. Most traditional graphic artists created print products such as packaging, promotional displays, marketing brochures or books, designed logos for products and businesses, or worked on the visual designs of annual reports and other corporate propaganda. However, modern graphic artists are steadily entering into the lucrative and fast-evolving profession of web design to earn quick riches.

According to a 2005 survey by the American Institute of Graphic Artists, entry-level designers at graphic design firms earned a median annual salary of $30,000 and a median total compensation of $32,000, while a print production artist earned $40,000 in median annual pay and total compensation. (more…)