stickmanMoney is especially tight for the typical Small Business owner, and it can be tighter for artists and designers.

 

Since art and design can often be seen as a budgetary “extra”, the artist or designer may find it harder than ever to earn an any type of income from their talent.

 

 

 

But this current economy provides more time to focus on existing customers and time to explore innovative ways to improve your creative business.

 

Here are a few top strategies that work. They are basic, yet effective:

 

 

1. CONNECT WITH CURRENT CUSTOMERS:

Your number one priority should be to stay close to those that do business with you now or have in the recent past. Research shows us two key things in this area:

  • Loyal customers buy more and are likely to buy from you again.
  • Gaining a new customer cost 5 times more than retaining a current one.

New business is always important, but increasing customer loyalty drives long-term profitability. (more…)

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To counter all the discussion about the challenges with the American economy, you should take time out to look at the talent you’ve been given in order to create a little (or a lot of) extra income.

Here are 3 new methods you can consider:

1. Custom Designs on Sneakers: You can now create your own designs on sneakers to sell to others or create logos or designs for someone else (individuals or businesses small or large). Go to this site to see how easy it is: http://www.zazzle.com/custom/shoes

 2. Custom Designs on Travel Mugs: Not as expensive as their Sneaker option, Zazzle.com also has Travel Mugs that you can create and sell your own custom designs or that you can design for others. Check it out here: http://www.zazzle.com/custom/mugs/travel

 3. Custom Designs on Cell Phones Computer Stuff: Help others customize their cell phones, laptops and other devices with SkinIt.com by HP: http://hp.skinit.com/

Remember that God has given you the strength and ability to use your gift to help others as well as earn an income: “…remember that the LORD your God gives you the strength to make a living. That’s how he keeps the promise he made to your ancestors.”
Deuteronomy 8:18 (Contemporary English Version)