Marketing


stickmanMoney is especially tight for the typical Small Business owner, and it can be tighter for artists and designers.

 

Since art and design can often be seen as a budgetary “extra”, the artist or designer may find it harder than ever to earn an any type of income from their talent.

 

 

 

But this current economy provides more time to focus on existing customers and time to explore innovative ways to improve your creative business.

 

Here are a few top strategies that work. They are basic, yet effective:

 

 

1. CONNECT WITH CURRENT CUSTOMERS:

Your number one priority should be to stay close to those that do business with you now or have in the recent past. Research shows us two key things in this area:

  • Loyal customers buy more and are likely to buy from you again.
  • Gaining a new customer cost 5 times more than retaining a current one.

New business is always important, but increasing customer loyalty drives long-term profitability. (more…)

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interconnected1The 3rd thing that every artist and designer needs for the New Year is …a WEB SITE.

 

Gone are the days of a website being a “nice to have”, it’s a “need to have”.

 

Why?

 

It’s the most immediate method of showing your work to the people that need to see it.

If your plan is to sell more work, display more work or do more freelance work as a designer; you must make sure that the patrons or buyers can view your work when they want to and from where they want. And even if the goal is not to sell your work, you need to be able to show it to your  audience 24/7.

 

I have had so many opportunities come open because I either passed someone my business card that sent them my website, or sent them an email with a direct link to my work.

 

Now, I know that most of you already agree with this. You’ve known for quite some time that you need some form of web presence as an artist or designer. The problem is that you STILL have yet to take action. The paradox about this situation is that many artists that know that they need a website go on the web everyday.

 

Tips: (more…)

Last time we said that the first thing you need to have are written goals.

The second thing may sound so basic, but you’d be surprised how many artists go without it.

The second thing is BUSINESS CARDS.

bizcardI don’t mean business cards from your “other job” where you write your contact number on it for someone interested in your art or design work. I mean a set of business cards specifically designed to identify you as an artist.

Why:

Think about it: How many times expectantly in conversation it comes up that you’re an artist? What should come next is you passing them an eye catching card so that they can not only remember you, but so that they can follow up with you.

It also allows you to stand out in a sea of artists that may be out there.

Here’s a website that allows you to create your own custom designed business cards, even in non-standard sizes: http://www.zazzle.com/businesscards

See Part 1 Here>>

During my recent visit to my hometown for Thanksgiving, I found one of my OOOOOOld  sketchbooks from around 1980 0r ’81. I was about 15 or 16 years old.

I’ve posted one of the sketches from it below. You can detect from the characters a little influence from the scifi entertainment of the era: A little “Ookla The Mock” from Sarurday morning cartoon’s Thundarr the Barbarian, with a hint of Chewbacca from 1980’s The Empire Strikes Back:

Art From My Teen Years

Art From My Teen Years

Concept art from my teen years almost 30 yrs ago

I think I’m finished with my own illustration for our “Art Lessons from God” project. Take a look and share your constructive crits and feedback:

Guardian Angel

Guardian Angel

This Christmas, help us reach more artists by giving the gift of art!christmas_present

Our “By Design” Sketchbook and Visual Journal has served as a great way for artists to create while reading relevant scriptures on the sketchbook pages. Preview it here>>

The original art by artist and “Art Lessons From God” author Tony Snipes now available in framed, unframed and home decor related form. Preview the Christmas selection here>>

Here’s a quote from a recent customer:

“Okay, I got the poster and it’s awesome!!….now I’m just trying to find a frame for it that is worthy….”

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